Fintechshuga

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Branding Insights

Brand Moments

Snapshots from inspiring branding projects and expert interviews.

A coordinated set of cosmetic product branding materials includes a pump bottle, a rectangular box, business cards, and a leaflet. The design features elegant floral patterns in gold over grey and beige backgrounds, with the word 'Cosmetic' prominently displayed in a mix of white and copper colors.
A business card with 'mocp' branding placed on a concrete surface, accompanied by a modern electronic device displaying the same text. The design is minimalist, featuring white and gray tones. A QR code is present on the card alongside the text 'Personal Brand'.
A wooden table with various items arranged on it including a crumpled piece of paper with the words 'Marketing Strategy', an iron, a pot plant, three markers, and two books. One of the books is titled 'A Designer's Guide to Marketing and Pricing'.
A logo sign attached to the wooden exterior of a building, featuring a stylized design in light and dark colors. Below the logo, text appears in a bold font. The background includes part of the building's facade and a view of street elements such as power lines and a street lamp, under a blue-tinged sky.

About Me

At fintechshuga, I blend my passion for branding with years of hands-on experience crafting identities that resonate deeply.

I love sharing stories behind great brands and practical branding tips.

Experience

Brand Strategist

BrightCo

2018 – 2021

I love sharing stories behind great brands and practical branding tips.

Creative Lead

InkWell

2021 – Present

Overseeing brand identity creation and mentoring upcoming branding talents.